THE MOLE and its Subliminal Messages Return
May 2, 2008 by Kath Skerry
Remember that episode of SAVED BY THE BELL when the students of Bayside High learned about subliminal advertising and then Zack, being the prankster that he is, used the same subliminal techniques to get Kelly Kapowski to go to the dance with him? Yeah? Well then you might have noticed similar methods being employed by ABC over the past few months. Well, they weren’t trying to get us to go to the dance with them but it’s the same idea.
Right after the credits end of some of our favorite ABC shows, the network has been flashing a super quick adverts for the new season of the reality show THE MOLE. Of course ABC wouldn’t be as bold to call it subliminal advertising. They prefer the euphemism ‘flash teases’. Either way, I saw them and I’m talking about them so I guess they’ve done their job.
The flash teases told us THE MOLE was returning to ABC but until today the deets were unknown. ABC just alerted the press that THE MOLE will premiere on Monday, June 2nd from 10-11pm ET. Former host of THE MOLE, Anderson Cooper (nope, I’m not kidding) has a slightly better gig these days so he’s turning his hosting duties over to Jon Kelley from EXTRA.
For those of you who don’t remember, THE MOLE is a game in which players must complete various physical and mental challenges to build up a significant cash prize for the winner. One of them, however, is “the Mole,” a double agent hired by the producers to sabotage the efforts of the group. The Mole must be careful to avoid drawing suspicion. Using journals, players must track vast amounts of minutiae about the person(s) they suspect of being the Mole, such as seating positions, clothing colors, minor discussion topics, and so on. The quiz at the end of each episode tests players’ knowledge of the Mole, and determines by lowest score who is eliminated from the game.
There will be 12 players this season, and four have just been announced: Kristen (Santa Monica, CA), Victoria (Bishop, TX), Clay (Philadelphia, PA) and Paul (Yonkers, NY).
I must say, as far as reality-based game shows go, this one is actually pretty interesting. It’s a little bit of SURVIVOR and THE AMAZING RACE with a little bit of whodunit thrown in for good measure. Pretty interesting and addictive because we get to play along at home.
I’ll be watching. Want to watch with me?
Filed under The Mole