SUPERSTORE: Justin Spitzer Teases a Visit to ‘Target’

(Photo by: Evans Vestal Ward/NBC)

SUPERSTORE is going to a brave new world in Thursday’s episode: Target.

“We’re going to find out that somebody takes a job at Target,” SUPERSTORE creator Justin Spitzer teases. “That drives Glenn crazy. For him, it feels like a betrayal. There’s a conversation early on [about] how the person who works there, now [Target will]  know all our secrets. [He thinks] it would be like if someone on a football team went to an opposing football team.”

Outside of visiting a real-world location, the episode also marks an unexpected first for the series—product placement. “People on Twitter and various comments online think our show is all product placement; that we’re a sellout and will whore ourselves out for any product,” Spitzer says with a laugh. “I think we’ve never actually done it before. We’ve always been happy to, as long as it doesn’t feel like a commercial. We do have that ability with the show [due to the products in the background] but this is the one that finally worked out, which was a surprise for us. If you asked me what I thought the last company that would want to do product placement on our show was, it was Target.”

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