Volvo Casts THE OFFICE Star in Online Series

Craig Robinson, who plays the beloved Darryl, the warehouse foreman on THE OFFICE has another new gig this year. In addition to his role as a new series regular on the show, Robinson will be starring as a driving instructor in a web series for Volvo that will play on MSN.

According to iMediaConnection.com, the web series is the brainchild of Reveille, the production house behind “The Office.”

“We integrated aspects of Volvo’s marketing campaign into themes for the new show without bastardizing the concept or jeopardizing the story,” Howard Owens, managing director, co-head of domestic TV and head of digital at Reveille, told Reuters. “Volvo put no restrictions on us in terms of the kind of content we could make.”

“Mr. Robinson’s Driving School” is the third Reveille series to run on MSN. The company previously produced “Chef to the Rescue” with Kraft and “The Big Debate” with Cingular.

I’ll be sure to post more information on the web series as it is released.

Dinkin’ Flicka!