The CW Launches CW VOTE ACTUALLY

The CW is helping to get out the vote with a new, nonpartisan initiative, CW VOTE ACTUALLY.

“Given our combined multi-platform audience and our particular connection with younger viewers, The CW has a responsibility to use its platforms to clearly and powerfully encourage and educate everyone on the importance of being prepared to vote,” said Mark Pedowitz, Chairman and CEO of The CW, in a statement. “In 2016, according to Census data, less than half of 18-29 year-olds voted and, today, 20% of eligible voters of all ages are still not registered to vote. The CW wants to help change these statistics and make sure all eligible voters are ready to participate, especially during the COVID-19 pandemic when there is some fear and confusion about deadlines and ways in which to vote. We are grateful to our nonprofit partners for making it clear, simple and possible to vote.”

The campaign is set to launch on Tuesday, September 15, with a video spot featuring The CW stars driving people to register to vote, obtain a mail-in ballot if necessary, and be prepared.

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