IMDb TV Rebranding as Freevee

IMDb TV is rebranding as Freevee starting on Wednesday, April 27.

“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios, in a statement. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”

“Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV,” added Ashraf Alkarmi, director of Freevee. “Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available.”

According to the streaming, “the free streaming service will add exclusive Original movies to its already robust slate, starting with a greenlight order for the workplace rom-com LOVE ACCIDENTALLY, starring Brenda Song and Aaron O’Connell. In LOVE ACCIDENTALLY, Alexa (Song) and Jason (O’Connell) are competing for a promotion at their advertising firm when each of their significant others breaks up with them. Thinking she has texted a friend, Alexa mistakenly sends Jason a brokenhearted message. The two spark up an anonymous relationship via text with neither aware of who the other really is. When the truth comes out, will they be able to put their rivalry aside and let true love prevail? LOVE ACCIDENTALLY also features Denise Richards and Maxwell Caulfield, while Barry Barnholtz, Zelma Kiwi, and Jeffrey Schenck serve as executive producers.”

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